Industrial Minerals


Serina Trading

May 2011

by Alex Feytis

Born out of the demise of Serina Kaolin, Jenny Jay, marketing director at Serina Trading, talked to IM of its role as a global kaolin trader and recent expansion into other minerals

Keywords: kaolin, Serina Trading, South Africa


Dr. Jenny Jay, marketing director :
“The year has started slower than expected
but things seem to be picking up now,
although there is a slow economic recovery.“


South Africa’s Serina Trading supplies more than 10 grades of kaolin from various sources including India, Ukraine, the UK and South Africa.

Although primarily supplying South African customers, Serina Trading has also positioned itself as a global kaolin trader. The company sells its products to Israel, Mexico, Argentina, Democratic Republic of Congo (DRC), Ghana, Mozambique, the United Arab Emirates (UAE), Pakistan, and Indonesia. Traditional markets are ceramics, rubber, soap, paper and blackboard chalk applications.

During the last three years, Serina Trading added further minerals to its product range, such as calcium carbonate, talc, dolomite, magnesite, zeolite and reclaim rubber, which are mainly sold domestically.

Headquartered in Noordhoek, Cape Town, Serina Trading was created in 2007 when kaolin producer Serina Kaolin...