Iluka’s zircon marketing evolution bears fruit

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Published: Wednesday, 17 November 2010

Strong recovery in zircon markets vindicates Australian producer’s move to spot pricing

Major zircon producer Iluka Resources has changed the way it markets zircon over the last year and, looking back on 2010, its managing director David Robb feels that the move has added value.

 

Briefing analysts in Australia, Robb explained how the company came to the conclusion that annual pricing...

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