Thyssenkrupp to unify branding across subsidiaries

By James Sean Dickson
Published: Thursday, 19 November 2015

The diverse industrial group, which has interests spanning from steel production to metallurgy and ore crushing and screening equipment, hopes to unify the perception by customers of its various arms under one, unifying brand identity.

Essen, Germany-based engineering company Thyssenkrupp AG has refreshed its identity with a new business-wide logo, which the group hopes will allow customers to identify the company as a "diversified industrial group".

"Over 180 different brand identities currently exist side-by-side within the group. That results in...

This is a preview of the full article

Our market news and price data is reserved for registered users only.

Current customer? Login now

All of our industrial minerals price data and news is now available only through our new platform. Learn more about the intelligence we offer by visiting our Fastmarkets flagship website. If you are familiar with our reliable and trusted intelligence, fill out a request a quote form today to hear from our friendly sales staff who will create a custom license for you.


Interested in lithium prices? We now offer lithium prices and coverage free for reference. Click here to read all about it.

Interested in the wider electrification market?
Join our growing community of participants who want to learn more about electrification and how this market is developing.