Thyssenkrupp to unify branding across subsidiaries

By James Sean Dickson
Published: Thursday, 19 November 2015

The diverse industrial group, which has interests spanning from steel production to metallurgy and ore crushing and screening equipment, hopes to unify the perception by customers of its various arms under one, unifying brand identity.

Essen, Germany-based engineering company Thyssenkrupp AG has refreshed its identity with a new business-wide logo, which the group hopes will allow customers to identify the company as a "diversified industrial group".

"Over 180 different brand identities currently exist side-by-side within the group. That results in...

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