Thyssenkrupp to unify branding across subsidiaries
Published: Thursday, 19 November 2015
The diverse industrial group, which has interests spanning from steel production to metallurgy and ore crushing and screening equipment, hopes to unify the perception by customers of its various arms under one, unifying brand identity.
Essen, Germany-based engineering company
Thyssenkrupp AG has refreshed its identity with a new
business-wide logo, which the group hopes will allow customers
to identify the company as a "diversified industrial
"Over 180 different brand identities currently exist
side-by-side within the group. That results in...