HarbisonWalker: Beyond branding
By Davide Ghilotti
Published: Saturday, 21 May 2016
After bringing together its cluster of operations under a unique global flag, HarbisonWalker International is betting on rebranding to solidify its position on the market.
|
|
HWI
|
US refractory producer HarbisonWalker International (HWI)
has been overhauling its entire structure and branding position
as it seeks to take the company to the next stage of
development and ensure future growth.
Active in the industry for over 150 years, HWI supplies
refractory products to a variety of...