HarbisonWalker: Beyond branding

By Davide Ghilotti
Published: Saturday, 21 May 2016

After bringing together its cluster of operations under a unique global flag, HarbisonWalker International is betting on rebranding to solidify its position on the market.



US refractory producer HarbisonWalker International (HWI) has been overhauling its entire structure and branding position as it seeks to take the company to the next stage of development and ensure future growth.

Active in the industry for over 150 years, HWI supplies refractory products to a variety of...

This is a preview of the full article

  • 2 years pricing data on all minerals
  • The latest global news and features
  • Print magazine
  • Article archive ranging from 1988
  • Access on the move with IM Insight mobile app

Take a Trial or Subscription today. Start below: