AABC17: There’s a lot of market left to conquer for EVs - Toyota

By IM Staff
Published: Monday, 26 June 2017

Though sales of hybrid and electric vehicles are increasing there remains a lot of ground left to cover in order to meet emissions targets, according to Toyota’s Michael Lord. Reliance on mandates on OEMs alone will not suffice, he added, with more government support, infrastructure and customer buy-in necessary to increase adoption.

While the trend towards electric vehicles (EV) in the US is good in terms of sales, market share is still very low, Michael Lord, executive engineer, product regulatory affairs/environmental regulation at Toyota Motor North America told delegates at the Advanced Automotive Battery Conference (AABC) in San Francisco on 21 June....

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